Herb Alpert
Hollywood Bowl

The Sound That Changed Pop Music

Before Herb Alpert, instrumental pop music rarely dominated the mainstream charts. Alpert changed that paradigm entirely. In the mid-1960s, The Tijuana Brass became one of the best-selling acts in the world, not through vocal hooks or lyrical storytelling, but through irresistibly catchy trumpet melodies layered over Latin-tinged rhythms, bright horn arrangements, and playful production. The sound was joyful, sophisticated, and accessible all at once. Albums like Whipped Cream & Other Delights, Going Places, and What Now My Love flew off shelves, and at one point in 1966, Alpert had five albums simultaneously in the Billboard Top 20 — a feat no other artist has matched.

Beyond his performing career, Alpert's impact as a music industry executive is equally staggering. A&M Records, the label he co-founded with Jerry Moss in a garage, went on to sign and develop artists ranging from The Carpenters and Cat Stevens to The Police, Janet Jackson, and Sheryl Crow. The label became the largest independent record company in history before its sale to PolyGram in 1989. Alpert's dual identity as both a chart-topping musician and a visionary record label founder makes him a singular figure in the history of American popular music.

What to Expect at the July 5 Show

The evening billed as Herb Alpert & The Tijuana Brass & Other Delights promises to be more than a standard concert. Alpert has indicated that the performance will weave together his greatest musical hits with personal storytelling, archival images projected on screen, and memorabilia from a career that stretches from the early 1960s to today. Expect to hear classics like "The Lonely Bull," the song that launched his career in 1962, alongside chart-toppers like "Spanish Flea," "Tijuana Taxi," "Ladyfingers," "A Taste of Honey," and the smooth, jazzy grooves of "Rise," which hit number one in 1979 and introduced Alpert to a whole new generation of fans. It will be a journey through American musical history, told by the man who lived it.

Your Guide to Attending at the Hollywood Bowl

1. Search available tickets — Browse our marketplace to see all available listings for the July 5 show, organized by section, row, and price.
2. Choose your ideal seats — Garden boxes provide an intimate, close-up experience, while terrace sections offer great sightlines and a more relaxed vibe. The Hollywood Bowl's design ensures quality views and sound from virtually every angle.
3. Complete your secure purchase — All transactions are processed through our platform with buyer protection. The price you see includes all fees.
4. Plan your evening — Gates open at 5:30 PM for a 7:30 PM show. Arrive early to enjoy picnicking, explore the venue, and soak up the pre-show atmosphere.
5. Getting there — Take advantage of the Park and Ride shuttle, rideshare drop-off zones, or drive and park on-site. Allow extra time for popular shows.

Frequently Asked Questions About Herb Alpert at the Hollywood Bowl

When is Herb Alpert performing at the Hollywood Bowl in 2026?

Herb Alpert and The Tijuana Brass will perform at the Hollywood Bowl on Sunday, July 5, 2026. Gates open at 5:30 PM and the show begins at 7:30 PM. This performance is titled Herb Alpert and The Tijuana Brass and Other Delights, and it represents Alpert's first appearance at the Hollywood Bowl since 1968, making it a historic occasion for fans and music lovers.

Why is this Hollywood Bowl concert significant for Herb Alpert?

This show marks Herb Alpert's return to the Hollywood Bowl after an absence of 58 years. His last performance at the venue was in 1968, during the peak of Tijuana Brass popularity when his albums were outselling virtually every other artist in the world. Returning to the stage where he performed as a young man, now in his early nineties, makes this one of the most remarkable homecoming concerts in Hollywood Bowl history.

What songs will Herb Alpert play at the Hollywood Bowl?

While the exact setlist will be revealed on the night of the performance, fans can expect to hear Herb Alpert's most beloved hits spanning his entire career. Classics such as The Lonely Bull, Spanish Flea, Tijuana Taxi, Ladyfingers, A Taste of Honey, What Now My Love, This Guy's in Love with You, and Rise are all staples of his live performances. The show will also include personal stories, archival images, and memorabilia from his decades-long career.

How many Grammy Awards has Herb Alpert won?

Herb Alpert has won eight Grammy Awards throughout his career, including Record of the Year for A Taste of Honey. He has also received a Grammy Lifetime Achievement Award in recognition of his extraordinary contributions to music. Beyond the Grammys, Alpert has earned a Tony Award and has been inducted into the Rock and Roll Hall of Fame as a non-performer for his contributions as co-founder of A and M Records.

What is A&M Records and why does it matter?

A and M Records was founded by Herb Alpert and Jerry Moss in 1962, originally operating out of a garage before growing into the largest independent record label in history. The label signed and developed iconic artists including The Carpenters, Cat Stevens, The Police, Janet Jackson, Bryan Adams, and Sheryl Crow. A and M was sold to PolyGram in 1989, but its legacy as a home for diverse, artist-friendly music endures as one of the most important labels in recorded music history.

How large is the Hollywood Bowl and what is the seating like?

The Hollywood Bowl has a seating capacity of approximately 17,500, making it one of the largest natural amphitheaters in the United States. Seating options range from garden boxes near the stage, which offer an intimate concert experience, to pool circle seats, lower and mid-terrace sections, and upper terrace seats with panoramic views of the Hollywood Hills. The venue's hillside bowl shape ensures that sightlines and acoustics are excellent throughout the amphitheater.

Is this a Herb Alpert solo show or does he perform with a band?

The show is billed as Herb Alpert and The Tijuana Brass and Other Delights, indicating a full band performance in the tradition of the Tijuana Brass sound that made Alpert famous. His live shows typically feature a tight ensemble of musicians recreating the horn-driven arrangements, Latin rhythms, and pop melodies that defined his chart-topping recordings. This is not a solo trumpet recital but a full-production concert experience.

Can I bring food and drinks to the Herb Alpert concert at the Hollywood Bowl?

Yes, the Hollywood Bowl famously allows guests to bring their own food and non-glass beverages into most seating areas. Many attendees bring elaborate picnic spreads, wine in non-glass containers, and other refreshments to enjoy before and during the show. On-site dining options and concession stands are also available for those who prefer to purchase food at the venue. The July 5 show's 5:30 PM gate time gives you two full hours to enjoy your picnic before the music begins.

What is the best transportation option for the Hollywood Bowl?

The Park and Ride shuttle service is the most convenient and popular transportation option, operating from multiple locations around Los Angeles. Rideshare services have designated drop-off and pick-up zones near the entrance. If you choose to drive, on-site parking is available but fills up quickly for high-demand shows. The Metro Red Line to Hollywood and Highland station provides a public transit option with a connecting shuttle or uphill walk to the venue.

How old is Herb Alpert and is he still actively performing?

Herb Alpert was born on March 31, 1935, in Los Angeles, California, making him 91 years old at the time of the July 2026 Hollywood Bowl concert. Despite his age, Alpert continues to perform and record music. His decision to return to the Hollywood Bowl after nearly six decades speaks to his enduring passion for live performance and his desire to share his music with audiences in the city where he was born and raised.

What is Whipped Cream and Other Delights?

Whipped Cream and Other Delights is Herb Alpert's landmark 1965 album that became a cultural phenomenon. It reached number one on the Billboard pop chart and spent an extraordinary amount of time on the charts, eventually being certified platinum multiple times. The album featured the Grammy-winning single A Taste of Honey and is known for its iconic cover art. It outsold albums by The Beatles, Frank Sinatra, and The Rolling Stones during 1966 and remains one of the best-selling instrumental albums in history.

Are tickets for Herb Alpert at the Hollywood Bowl available through your site?

Yes, tickets for Herb Alpert and The Tijuana Brass and Other Delights at the Hollywood Bowl on July 5, 2026 are available through our secure resale marketplace. We connect fans with verified sellers offering authentic tickets across all seating sections. Every purchase includes buyer protection, and our transparent pricing means the listed price includes all fees. Browse available options to find the perfect seats for this once-in-a-generation concert event.